The New England Patriots official twitter account decided to do an auto post when they received their 1 millionth tweet. Hooray for bad ideas. Here’s the result.
Yep, some good old fashioned hateful racist celebrations. Nothing like timing when it comes to racism and corporate social media. This of course resulted in the obligatory social media apology templated response.
But no fear, they easily moved on and got back down to the celebration.
Only if the Internet were so forgiving or even, well, forgetful!